As a business studies graduate with a Master’s degree (specialising in strategic marketing, communication and change management), and with career stages at Swisscom and Migros, André combines many years of management experience with distinctive strategic thinking. After switching to the agency side, André worked as a strategic planner and member of the management board. As part of his Master thesis, he created a marketing and communications concept for the Swiss Ice Hockey Association and National A League.
André’s great passion is ice hockey, in particular the Ambri Piotta HC, for whom he is active as an ambassador, match speaker, co-radio presenter and fan. For many years André has practised the Japanese martial art of Aikido, and as DJ “El Funky Pescador” has put down selected tunes on the turntable – ranging from soul, via old-school hip hop to drum'n'bass and funk. And when there’s a fire, André is there, as a paramedic with the fire services.
“A good player is where the puck is, an excellent player is where the puck will be” – a quote by the ice-hockey legend Wayne Gretzky. And thus the atedo team also aims to be wherever the puck will be. Always one step ahead, creatively and strategically sound, and always focusing on people and realisation. This guiding principle is what pleases André especially about atedo.
More information about André’s professional background and specialist fields can be found on his LinkedIn profile.