The DIWISA company, with a history dating back more than 100 years, is the national number one in the spirits market, and is constantly expanding its activities internationally and in new product areas. Innovation and tradition are innnovatively interlinked in a unique way on an ongoing basis and anchored across the board.
Within the framework of a holistic and long-term engagement, the aim was to implement the strategic brand positioning, the brand architecture, and the overall appearance, through to new sales measures, as well as to undertake further development in marketing communication and branding.
The new slogan “SHARING MOMENTS OF EXCELLENCE” expresses the claim of leadership both internally and externally, and integrates the brand strategy with planning and realisation.
The fresh look of the overall appearance and specified strategy met with broad acceptance and acknowledgement, both internally and externally. New measures such as the 1918 customer magazine, individualised sales documents and other instruments support the development in the company as a whole on an ongoing basis. In addition to the redesign of the visual system at a global level, numerous illustrative implementations, inscriptions and sales tools were also created, together with other components.
Clearly positioned and with a refreshed overall appearance, we are continuing our 100-year history with a view to the future.
Adrian Affentranger, CEO DIWISA
- Strategic positioning
- Business model innovation
- Organisational development
- Branding and brand appearance
- Marketing communication
- Sales performance