Behind the Flexperience brand is Gezolan – a long-term atedo customer. The Swiss company has been a world-leader in quality for more than 50 years, specialising in forward-looking and environmentally-friendly granulate solutions for sports grounds and leisure flooring.
The Flexperience competence brand is a pioneering business model innovation and a strong example of how an SME can exploit in a targeted manner the opportunities afforded by digitalisation in its project processes and the customer experience. Flexperience strengthens Gezolan’s positioning as a whole – and especially in the area of child health protection.
The strategic positioning, with the fall-protection qualities of the different materials, was fittingly visualised with its own imagery and product explanations. The perspective of children as “end users” was deliberately chosen. The look and feel of the brand is fresh, lively and summery.