This Zurich Internet of Things start-up company offers a platform that allows IoT to be controlled and assessed centrally. Hivemind is one of the first IoT specialists on the Swiss market. Many companies are still unaware of the possibilities provided by IoT. That is why marketing must be accompanied by enlightenment.
An effective inbound strategy, supported with marketing automation, helps the Zurich start-up to find its feet on the Internet of Things market and to position itself as a Swiss specialist and pioneer on the international market.
Atedo and Hivemind jointly developed an individual inbound marketing strategy. For his purpose, workshops, the buyer personas, relevant contents and offers were defined in workshops. The inbound marketing strategy is aimed at drawing attention to the application possibilities of IoT, positioning Hivemind as a specialist, and acquiring new leads.
The inbound marketing strategy was supported by the HubSpot marketing automation tool, which was completely integrated into the Hivemind website. This allows content to be easily written and distributed centrally. The tool also helps in qualifying and processing leads.
To make the possibilities of IoT visible, the «Start Smart City» offer was created. In a short space of time and in accordance with the needs of the Hivemind team, atedo developed an attractive website and suitable content. The brand experience design team effectively visualises the functions with attractive illustrations.
The atedo team works in a similar way to us as a start-up company: agile and quick to react. Thanks to the latest collaboration tools, we have achieved short project lead times – and atedo helps us to keep an eye on our strategic positioning. This is a perfect interaction for us.
Marketing Manager Hivemind AG