iwaz social enterprise
The key issue for iwaz was to fulfil their social mission as a social enterprise, to provide disabled people with space to develop, and at the same time to operate successfully from a business perspective.
In an ordered withdrawal from day-to-day business during a retreat, the foundation board cooperated with the management, under the guidance of atedo, to develop the future positioning of the social enterprise iwaz. The concentration on five meaningful brand values, derived from the corporate strategy and the guiding principles, formed the foundation for the implementation.
On the outside, just like the inside – that is the principle of the brand thinking of iwaz. Viewing the social enterprise as a As within, so without – this is the principle of iwaz’s brand thinking. Viewing the social enterprise as a brand was an important step. The foundation of the brand values as a guideline for the behaviour of employees in a state of transformation was the most suitable method. At iwaz, people have always formed the focal point. From the customer journey to employee events, the management and atedo jointly orchestrated a completely new corporate identity. The website represents the most important components of the external appearance.
Combining the umbrella brand “iwaz Sozialunternehmen” with its individual accommodation, education, industry, restaurant and rehab technology brands into a whole was both a challenge and a motivation. Making the wide-ranging services provided by the social enterprise internally and externally tangible was the crowning point of the cooperation. Sensitivity in dealing with people was obligatory, and at the same time a deep and emotional experience in the cooperation, which will remain with us all for a long time.