Sustainable success with inbound marketing and sales
Inbound marketing and sales strategies are on the rise. This is no accident – the flood of advertising has assumed unprecedented growth in recent years. Everywhere we are being told what to do and what not to do, what we need and what we don’t need. This message and sensory overload results in advertising no longer being noticed by customers. And this is why companies need to set out on new paths.
From “advertising” to “helpvertising”
“Our product is the best because...! Buy from us...!”. Each day we are bombarded by messages like this. But instead of telling customers what they should buy and why, how about asking them: “How can I help? What are the problems confronting you daily?” It is only when you understand your customers and their challenges that you can define targeted measures in marketing and sales.
Success factor: relevant content
Content is king! “Yeah, yeah, we know…” you might be thinking now, and you’d be right. In all marketing trend analyses, content marketing is seen as the miracle cure. Can content marketing solve all of your problems and challenges in marketing and sales? Of course not. Why should you create a content marketing strategy? Because with high-quality, relevant and value-adding content you can generate new leads and acquire and inspire new customers.
Have you had enough of expensive adverts and annoying banners?